Feb 2019 Google Algorithm Update?

Most search marketers are well aware that Google is constantly changing its search algorithm. It is estimated that the algorithm is adjusted more than 500 times every year. Most of these changes involve minor tweaks; however, Google occasionally rolls out a major...

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Turning product pages into a story with great copywriting

It’s an odd concept, isn’t it? How can your product become a story? Let’s put it this way - if you can’t tell the story of your product, there’s very little chance it’ll sell. And we know this, because we all buy products that are sold to us with a narrative behind...

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How to be consistently creative as a copywriter

None of us are superhuman. We all have our foibles, downsides and insecurities, and this can impact our ability to be consistently creative. From a quick read of this blog post’s title, you might think we’re about to reveal the secret to becoming a creative genius who...

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6 ways to nail down your audience persona

Creating an audience persona is one of the most important things you’ll do as part of your marketing campaigning. Who are you selling your products and services to? These people should be so much more than just numbers on a spreadsheet - they should be living,...

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