Blogging for boring industries

According to a study by Backlinko, the average length of webpages that rank on the first page of Google contain 1,890 words. Now, it’s fair to assume that if you happen to work in the super car industry or for a popular pop star, the blogs you write as part of your...

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Review: Wordcounter.net

If you’re a copywriter, you’ll know the importance of the humble word count. Without it, the work you do would easily lose focus and risk becoming either too long or short for the task in hand. Similarly, the ability to keep track of keywords and structure while...

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5 Steps to Improve Your Copywriting Efficiency

I’ve been a Copywriter for several years, and over these years I’ve learned a lot by practicing and almost as much by stumbling into the pitfalls. There’s no substitution for experience, but I recommend these steps to anyone wanting to improve their efficiency.

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Hemingway App Review

Hemingway App Review When I write I have a tendency to ramble. I can’t help it. I want to make a point and feel that the only way to do this is to write way too many words than I need to express a rather simple point, as this sentence shows. Sometimes I imagine...

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Identifying Common Issues With Duplicate Content

For the purpose of this post and search engine optimisation (SEO) in general, we will define ‘duplicate content’ as substantial blocks of matching or nearly identical content published on multiple web pages or domains. For example, if you publish content on one...

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5 Places to Network in Birmingham

There is a difference between people who go on dates on a Friday night for a happy hour in comparison to those who like to meet for lunch dates. And the same goes for networking. If you find you can best shine in a busy lunch or evening setting, you might not go well...

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What are long tail keywords and how to find them

The subject of keywords is one of the first topics to arise whenever we talk to people about search engine optimisation (SEO). Most of the time, that’s because they want to rank for certain keywords. Anyone working in SEO and doing keyword research in particular will...

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3 Step Guide to Networking in Business

There are a number of golden rules when it comes to networking events in business. You can go through long lists of tips and tricks that will promise to change your business and bring sales just by spending a few hours at a networking event. However, my experience has...

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