Anyone can create and publish web content. You just need a laptop, an internet connection and a free platform such as WordPress.
While above may be true, only a select few can create great web content that attracts large audiences, encourages social shares and turns followers into brand advocates. If you’ve realised this, you’ll know that you need a content marketing agency.
At Bootcamp Media, we have built a team with countless years’ experience in content marketing. We know what makes web users tick and we know how to tailor blogs, web copy and links to reach highly-targeted audiences.
We’ll make your website work harder and turn strangers into pre-qualified leads with truly epic content.
If you’re looking for a content marketing agency, it’s time to talk to the experts in Birmingham.
What is content marketing?
Content marketing isn’t new. In fact, its origins can be traced back to world-renowned agricultural firm Deere & Company and their decision to launch a printed magazine called The Furrow way back in 1886. Rather than publicise their own equipment, the magazine (which still exists today) focussed on educating farmers on new technology and best practices.
Thanks to Deere & Company, content marketing was born, and its purpose and value remain the same today.
The creation and distribution of great content is a major theme of the inbound marketing methodology. Inbound marketing is non-obtrusive and, unlike display advertising, capable of turning strangers into customers by gently nurturing a relationships between businesses and individuals.
Consider the buyer’s journey
1) The awareness stage
A person is aware they have a problem that requires a solution.
2) The consideration stage
That person defines what the problem is and decides to start researching answers. This is where content marketing should make its presence felt.
3) Decision time
Having found valuable content on the web that assists with their problem, the person subscribes to one of the sources that provided it. That source continues to deliver valuable advice and a level of trust builds until the person commits to investing in the solution.
The premise of content marketing is simple: you educate first, sell later. The trust you build with subscribers by delivering regular, engaging content means they’ll be familiar with your brand and website and therefore more likely to convert when they reach decision time.
Content marketing isn’t easy and it takes time.
Bootcamp Media is a content marketing company that can help build your audience with a broad range of content marketing services. That’s why we’re the content marketing agency Birmingham relies on.
Bored of reading? Take a short break 🙂
Who is content marketing for?
Content marketing is for you; your business can benefit from content marketing, no matter the industry within which it operates or whether it is online-based or has a brick and mortar store.
At Bootcamp Media, our team has run content marketing campaigns for organisations throughout Birmingham and the UK in sectors that range from online retail to manufacturing, graphic design and furniture. Every business can tell a unique story capable of engaging an audience and increasing leads and we’re uniquely placed to help you do so.
Content marketing also goes hand-in-hand with modern ‘white hat’ search engine optimisation (SEO) techniques, and therefore promotes the ethical practice of creating content that aims to please a human audience, as well as complex search engine algorithms.
Whether you’re big, small, well-established or just starting out, content marketing could form a significant part of your business plan.
How content marketing helps with SEO
Search engine optimisation and content marketing are the best of friends. In fact, we’d argue that they simply can’t exist without one another.
When attempting to gain higher positions on search engines, there are two main ranking factors the content marketing agency team at Bootcamp Media takes into account:
Content. This form of marketing is all about creating great, unique and valuable content, but that content needs to be promoted if it is to get noticed.
Links. A core part of SEO is building valuable, relevant, ethical links to and from websites. Content marketing presents the perfect platform for ethical link building.
The skilled SEO team at Bootcamp Media possesses years of experience in promoting content and attracting great quality links. We know how important content and SEO are to one another and know how to make them sing in harmony.
We live by one mantra: no SEO campaign is complete without content marketing.
Why choose Bootcamp Media?
At Bootcamp Media, we don’t believe in faceless content marketing campaigns. That’s why we’re an agency that can quickly become an extension of your own team. We hate guesswork, and we never assume we know every corner of your business. That’s why we take time to learn the inner workings of your products, services and history and build a content marketing strategy that best promotes your brand values.
You have a wealth of knowledge you can impart on potential customers, but you’ll need help getting it out there. We’ve built a deeply experienced content marketing team in Birmingham that is capable of telling your story via high-quality content derived from solid strategy and proven techniques.
We think there are 4 reasons you should choose Bootcamp Media as your content marketing partner:
1) We can tell your story concisely
Blogs should be as long as they need to be. We don’t focus on strict word limits – we are far more interested in getting your message across quickly and in an engaging way.
2) We’ll generate the desire to buy
Every piece of content needs a call to action (CTA), be it a free e-book download, registration or direct contact request that creates a desire to buy. We know how to do that without frustrating website visitors.
3) We know what ‘SEO friendly’ means
Our team of SEO specialists and brilliant copywriters know how to write content and introduce links that will supercharge your search rankings.
How long does it take to see the effects of content marketing?
There are no quick wins with content marketing; if you expect to see results within weeks, you’ll be sorely disappointed. Compared to the near-immediate impact of Pay Per Click, content marketing requires businesses to be patient while momentum builds.
When the results of content marketing start to make themselves known, the effect on the sales pipeline is as profound as the effect on the marketing budget. Suddenly, you’ll have pre-qualified leads entering the sales department that have already developed a relationship with your business. As a result, you should be able to reduce your reliance on paid advertising.
As any content marketing agency worth their salt will tell you, depending on your budget, the minimum length of time it takes for a campaign to take hold is 6 months, but it can take longer depending on the industry within which you operate and the audience at which your content is targeted.
Bootcamp Media is the content marketing agency Birmingham has long needed. We’d love to tell your business’s story, so get in touch with us!
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