Video remains one of the stickiest forms of content on the web. If you have a new product to sell, an event to promote or simply want to continue building your company’s persona online, video will make a huge difference.
For local businesses, video marketing is particularly beneficial, but chances are, if you run an operation of that kind you probably feel you have neither the time nor budget to add video to your marketing strategy.
The good news? You absolutely can! Video is certainly sometimes best shot professionally, but you can do an awful lot with a modern smartphone, a goal and a great story.
Here’s some quick-fire video marketing tips for local businesses.
Use video on your landing page
No matter what you sell or the types of services you provide, video will help you put them in front of a wider audience than you ever thought possible.
This means that for every important landing page you have on your website, a video will help it tell the story of the product or service and keep people on that page for longer.
So, make sure you add a video to every landing page you have that explains the features and benefits in plain English. It’s also a great idea to add a transcript, which will help with your search engine optimisation (SEO) efforts.
Add a video to your About Us page
If there’s one area of a business website which can often feel a little underserved, it’s the About Us page.
This is your chance to tell the story of how your business started, why it exists and the people behind it.
So, what better excuse to create a video that tells a compelling story of your business? Show some behind-the-scenes stuff and interviews with team members to really raise engagement with your audience.
Repurpose old blog posts as videos
That blog post you wrote eighteen months ago featuring six tips for your audience shouldn’t reside solely within your archive; you could turn it into a brilliant, engaging video, too!
Repurposing old blog posts as videos is a great way to get some video content out there without too much effort or brainstorming.
Look back at which blogs have performed the best and use them to create video versions. A simple ‘to camera’ piece might be all you need, or you could elaborate on the story a bit further using video.
Just remember that you can publish the resulting video on YouTube and Facebook, as well as your own website.
Get your head around the various hosting options
Once you get into creating marketing videos, it can become quite addictive. However, in order to keep those videos flowing and capable of reaching as big an audience as possible, you’ll need to host them somewhere appropriate.
When it comes to hosting videos, there are three things to bear in mind:
- don’t host them on your own website – your bandwidth won’t be able to compete with the likes of YouTube;
- always use a dedicated hosting service like Wistia or YouTube; and
- remember that there’s no such thing as ‘free’ – you’re often the product (or, at least, your data is) if a service is seemingly ‘free’.
Still think video marketing is out of reach for your local business?
Get out there with your smartphone and start shooting – it could be one of the best things you do for your marketing strategy.