Recently on Social Media Today, it was revealed that a mouth watering 80% of social media users prefer to engage with their favourite brands on Facebook than any other social media network.
80%? That’s a juicy number right there.
Why Facebook and why 80?%
Well, there’s no definitive answer here but I would predict that the audience, ability to share and easily view rich content like images and video has something to do with Facebook’s popularity. Not forgetting the power of the Like button.
On top of the above, there are the competitions, like gates and all sorts of engagement-rich content running through the veins of brands Facebook pages too.
What are you doing to take advantage?
So, it seems that your customers prefer to engage with your brand on Facebook. What are you doing to take part in the meaty slice of social media pie?
In case you’re stuck, talk to us about our Social Media Marketing Services.