Are infographics still worth producing, from an SEO perspective?
I guess it depends. It depends on how you go about it. If you are thinking about ordering one from Fiverr.com and then submitting it to a number of infographic directories then the answer to the question above is probably NOT.
However if you want to create a data visualisation which makes sense to be presented in an infographic format and will add value to your website then the answer to the question above is YES.
Using infographics as part of your content marketing strategy.
Content marketing is now one of the most popular ways of link earning. Unfortunately it doesn’t work very well for most people as they do not fully understand how to make the most of it. Most marketers, from what we see, concentrate on the “content” bit. In some way it’s hard to blame them, especially all the SEO newbies, as all you can read on blogs and hear at the various SEO conferences is “content, content, content”. This results in people spending a lot of time creating content, usually of varied quality, hitting the publish button and waiting for traffic and links to magically appear. Of course, they never do. Unless you already have a huge audience the chances of your new content being discovered and read, yet alone linked to, are very slim.
I’m not going to go into detail as to how to create a good infographic as there are plenty of good sources for that. I will however give you a couple of pointer as to what, in my opinion, makes a good infographic.
Content worth presenting in an infographic format.
Some infographics are just bad, I MEAN REALLY BAD. This is usually when someone decides to make one just for the sake of making an infographic.
Data that tells a story
The way you present your data can make it or break it. Remember, infographics are a form of data visualisation. You want to take these 10 massive spreadsheets and present them in graphical form so the data is more accessible. Use the visualisation of data to tell the story – make it interesting. Here is a good example which I stumbled upon recently. I quite like the way they’ve presented 37 facts. The flow is right and although there is quite a lot of information there, it’s very easy to digest.
This is very important. Make sure your infographic looks good – it will cost you more but it will greatly increase your chances of success. If your infographics looks crap, people are not going to share it and link to it. Simple as that.
It doesn’t matter how good your data is or how well designer your infographic is if nobody gets to see it. Some people will have you believe that creating good content will bring traffic, links and shares. Unfortunately, the reality couldn’t be further from it. Unless you already have a huge, engaged audience, the chances are that when you hit the publish button nothing will happen. If you want to attract traffic, social shares and links, you will need to work hard on promoting your infographic.
Below are some of the channels you can use to promote your infographic:
Again, just like with your website, putting content (no matter how good it is) on your social media is not going to guarantee success. You will need an audience, and even if you have an audience, some platforms will make sure you need to pay before your content can reach your followers 🙂
Here are tools you can use to promote your infographic:
Facebook Ads – very good targeting options, meaning you can reach a large audience at a relatively low cost.
Reddit Advertising – https://www.reddit.com/advertising
Taboola – native advertising http://www.taboola.com/
Good old outreach
You can’t beat good old outreach. Make sure you reach out to influencers and relevant blogs to promote your infographic
It is vital that you encourage sharing of your infographic. Make sure there is a clear call to action and share buttons available.
Infographic Image Credit https://pixabay.com/en/infographics-infographics-elements-951242/
Social Media Image Credit https://pixabay.com/en/social-media-tag-cloud-network-803649/
Mouse Image Credit – https://pixabay.com/en/mouse-apple-graphics-tablet-396714/