How voice search might change the way we search online

How voice search might change the way we search online

During Google’s 2016 I/O keynote, CEO Sundar Pichai announced that 20% of queries carried out on his company’s mobile app and Android devices were conducted via voice. With those figures in mind, and thanks to the rise in popularity of digital personal assistants such...
10 things visitors can find annoying about your website’s copy

10 things visitors can find annoying about your website’s copy

Anyone who has used the internet for a good degree of time will have experienced this little tale. You’ve got a question that needs answering or a challenge that needs to be addressed, so, you head to Google. You type in a clear, concise search term and are met...
Blogging for boring industries

Blogging for boring industries

According to a study by Backlinko, the average length of webpages that rank on the first page of Google contain 1,890 words. Now, it’s fair to assume that if you happen to work in the super car industry or for a popular pop star, the blogs you write as part of your...
Identifying Common Issues With Duplicate Content

Identifying Common Issues With Duplicate Content

Identifying Common Issues With Duplicate Content So, what’s duplicate content and why should we care? For the purpose of this post and search engine optimisation (SEO) in general, we will define ‘duplicate content’ as substantial blocks of matching or nearly identical...
What are long tail keywords and how to find them

What are long tail keywords and how to find them

What are long tail keywords and how to find them 3 The subject of keywords is one of the first topics to arise whenever we talk to people about search engine optimisation (SEO). Most of the time, that’s because they want to rank for certain keywords. Anyone...
How to get higher on Google

How to get higher on Google

How to get higher on Google “How do I get my website higher on Google?” is something we get asked quite a lot. So how does one “get higher on Google”? Google uses a number of factors to rank websites. Some believe it uses as many as 200 methods...