The first touchpoint most of us have with a webpage is its headline. Therefore, if you’re in charge of writing them for your business website or blog, they need to be belters! It’s no different to a newspaper or magazine; the articles we end up reading are nearly always governed by the headline. Sure, the […]

According to a study by Backlinko, the average length of webpages that rank on the first page of Google contain 1,890 words. Now, it’s fair to assume that if you happen to work in the super car industry or for a popular pop star, the blogs you write as part of your content marketing strategy […]

If you’re a copywriter, you’ll know the importance of the humble word count. Without it, the work you do would easily lose focus and risk becoming either too long or short for the task in hand. Similarly, the ability to keep track of keywords and structure while maintaining a solid handle on grammatical accuracy is […]

For the purpose of this post and search engine optimisation (SEO) in general, we will define ‘duplicate content’ as substantial blocks of matching or nearly identical content published on multiple web pages or domains. For example, if you publish content on one website or domain and then add the exact same piece to another website […]

Digital marketing is constantly changing with new developments, techniques and best practices. Here at Bootcamp Media we are always trying hard to stay on top of our game be it Search Engine Optimisation or AdWords. It has been a long time since our first AdWords exams. This year we've taken part in the Google Partners Specialist […]

The subject of keywords is one of the first topics to arise whenever we talk to people about search engine optimisation (SEO). Most of the time, that’s because they want to rank for certain keywords. Anyone working in SEO and doing keyword research in particular will be aware that there are a number of different […]

So how does one "get higher on Google"? Google uses a number of factors to rank websites. Some believe it uses as many as 200 methods for doing so, although the search giant is characteristically tight-lipped on the specifics, so we'll probably never know exactly how many ranking factors they are using. Having said that, […]

Bootcamp Media are looking for a copywriter who can provide great, SEO focussed content for our various clients. Bootcamp Media are an online marketing agency, with a range of clients across several different sectors. We have a heavy focus on SEO (Search Engine Optimisation), and our content plays a major part in this.

Are infographics still worth producing, from an SEO perspective? I guess it depends. It depends on how you go about it. If you are thinking about ordering one from Fiverr.com and then submitting it to a number of infographic directories then the answer to the question above is probably NOT. However if you want to […]

You’ve probably heard people talking about the importance of content and content marketing. It almost seems like it’s all they talk about at SEO conferences nowadays. “Content is King” they say, “build content and the links will follow”. Perhaps you even tried “doing content” and after 6 months and 30 blog posts you found out […]