In a world that’s driven by consumer opinion, the role of the product review has changed considerably. If you want to get in on the act and help others, you might be wondering how to write a product review blog post. Here’s how to write a product review: 1. Use the product! 2. Define the […]
One of the perennial questions asked by people who have spent time either blogging for their business or as a hobby is “where do I look for inspiration?”. This question normally arrives after a barren period where all inspiration appears to have vacated the building. You may have been there yourself - scrabbling around for […]
As with any skill that’s hard to master, copywriting lends itself to simple mistakes, no matter your level of experience. In this blog, we look at ten classic copywriting mistakes that are all-too-easy to make, but which can turn hard work into wasted effort. Mistake 1: Doing it yourself (unless you’re a copywriter) Ask any […]
Why long form content? It’s a question that continues to bug bloggers and marketers. It leads to plenty of other questions, too: Why do I need long form content in the first place? Does long form content rank better? Do I need long form content to rank on page one of Google? Is it true […]
Few people are born brilliant copywriters. While many have a natural skill for the written word, for most of us, it takes time to learn a craft whose teachings last a lifetime. Copywriting plays a vital role in marketing. It’s what draws in potential customers, keeps them engaged and tempts them to press the ‘buy’ […]
It’s not just novelists who suffer from writer’s block; it can strike any of us at any time. For instance, think back to the last email you knew you had to write but had no idea how to get started. You probably spent what felt like a lifetime staring at a flashing cursor and blank […]
On the face of it, they appear to be identical. Blogging and copywriting is, essentially, the exact same thing; they both refer to the process of constructing sentences and paragraphs for the web and other forms of marketing material (although the former is exclusively web-only, obviously). But in practice, they’re really quite different. And, if […]
During Google’s 2016 I/O keynote, CEO Sundar Pichai announced that 20% of queries carried out on his company’s mobile app and Android devices were conducted via voice. With those figures in mind, and thanks to the rise in popularity of digital personal assistants such as Siri and Alexa, there’s a strong chance you’ll have carried […]
Anyone who has used the internet for a good period of time will have experienced this little tale. You’ve got a question that needs answering or a challenge that needs to be addressed, so you head to Google. You type in a clear, concise search term and are met immediately with a massive bunch of […]
If you want your content to be read by other people (and, let’s be honest, why else would you create it?), you need to do a significant amount of research. How to research topics for blog posts There are no shortcuts when it comes to researching topics for blog posts. Even if inspiration strikes quickly […]
