Using infographics in your content marketing

Are infographics still worth producing, from an SEO perspective? I guess it depends. It depends on how you go about it. If you are thinking about ordering one from Fiverr.com and then submitting it to a number of infographic directories then the answer to the question...

Why you need useful content

You’ve probably heard people talking about the content and content marketing. It almost seems like it’s all they talk about on the SEO conferences nowadays. “Content is King” they say, “build content and the links will follow”. Perhaps you even tried “doing content”...

Top Outreach Tools for 2015

To say there are a lot of components to modern Search Engine Optimisation (SEO) practices is an understatement. It can be equated to spinning plates – there are several things you have to do, all at once, in order to run a successful SEO campaign. One part of it...

SEO in 2015 – what works and what doesn’t

You’ve probably seen a lot of predictions at the end of 2014 of what SEO will look like in 2015. That’s pretty normal for almost every industry – I guess people like making predictions, and in the industries full of various myths, these can often be quite...

3 Ways to Create a more Successful Content Marketing Strategy

Content marketing is all the craze these days and for good reason. Consumers are connected to digital media more than ever and have access to the web at all times. Given the relatively short attention spans consumers have – the average attention span in 2013 was eight...

How to become an eCommerce expert

eCommerce, otherwise known as electronic commerce, is quite simply the process of online businesses and websites trading products and/or services, via the internet using technologies like electronic funds transfer, mobile commerce, internet marketing, online...