Mobile apps are very trendy now, consumers love to use them which is why so many businesses have created one.  Gone are the times where mobile apps were only for the larger companies, now even small to medium businesses are developing their own apps and jumping on the mobile trend.

One of the reasons businesses put off creating an app is that they see no real need, they don’t think that there are many benefits in it for them and it seems like wasted resources.  But this isn’t the case, there are lots of benefits to your business in creating a mobile app.

The Benefits of Mobile Apps

Brand Awareness and Credibility

Consumers usually shop around before they commit to buying something from a particular business, having a mobile app gives your brand the edge in terms of credibility. Though lots of small to medium businesses are creating apps, it is still in its early stages, which means you could be one of the first in your industry to offer one, establishing your brand with your customer even more. In addition to this Mobile Apps also help with ‘effective frequency’, which is the idea that seeing or hearing your brand approximately 20 times will help to keep your business in the forefront of their mind and convert them into a customer.

Engagement with customers

Having a mobile app and advertising this is an excellent way of reaching a wider audience.  While encouraging your customers to engage with your business through whichever medium they prefer, is one of the best ways to establish your branding in the market. If your customers develop a trust with your brand, they will like, share and comment on your content and in turn, give you exposure to a wider audience. In addition to this, if you communicate to your customers directly through your app you can get feedback about what they like/dislike about your brand and what problems they have that you could address by adding a new service, for example. Providing a better quality of service to your customers and developing your brand at the same time.

Mobile App Marketing

Every time your mobile app is downloaded you have another person to market to.  Through push notifications and in-app messages you can promote your services/goods, any sales or promotions, or update your customers with business news. You can also speak to potential customers in real-time, to answer questions they might have and help to convert them into actual customers.

Promoting your Mobile App

The best way to promote your mobile app is to provide value to your customers and reward them for downloading and using your app.  You can do this through:

  • Valuable content, such as a free eBook or informative blogs.
  • One-time discounts, for example, 10% off your first order.
  • Loyalty rewards, such as ‘buy now, get your second order half price’
  • Review incentives, for example “write a review, get 10% discount on your next order.
  • Referral rewards, such as Facebook friends and email invitations, with an incentive for when a friend becomes a customer.
  • Real-time engagement with your customers, with the potential of the function of a chat room where customers can talk to one another.
  • These are some of the many ways you can encourage people to download, use and share your mobile app.