The Mega Web Design, Search Marketing and Google Checklist Guide

The team at Bootcamp Media have put together this online guide to help your business get the most out of your website and help you take that next leap to success by helping you generate more visitors and leads for your business online.

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Writing an online Website and SEO guide is no easy feat, but with the help of our team at Bootcamp Media, we have done just that We cover everything you need to know on how to rank high in Google using On-page and off-page Search Engine Optimisation (SEO). How to manage and drive traffic to your website using popular social media platforms.

How To Build An SEO friendly website?

The most important elements to having a successful business online is to have an SEO friendly website. If you already have a website which you’ve designed yourself or had someone build for you, there’s a good chance that parts of it need updating. The reason for this is because Google wants you to have a dynamic website that’s always adapting to the latest trends.

We receive many enquiries from potential customers asking us to help with their online marketing. The first action we take is to open and analyse the website. Up to 80% of these websites are poorly designed and built without any consideration of search engines like Google, Bing and Yahoo.

Some of the on page factors  your website needs to perform at its best;

  • Mobile friendly website
  • Faster page load speeds
  • Useful and clear content
  • Contact number visible at the top of the website (clickable on mobile)
  • Quick contact form / request a call-back form ‘above the fold’
  • Clear call to actions
  • Eye-catching clickable call-to-actions
  • Top 3 products/services mentioned ‘above the fold’
  • Social links
  • If your site is brand new then you must consider hosting it with an SSL certificate (speak to your web designer or hosting company)

We could go on but I think you get the point.

Well, we have some great news! We will cover everything we think you need to know to get a successful website online and what’s more, we will be updating this post regularly with the latest google algorithm updates so keep it bookmarked.

Buying Domain Names

When you register your domain name, you’ll be offered additional domain extensions like .co and .blog. You should be purchasing a .co.uk or a .com domain depending on your location and of course availability of your business name. If you’re UK based then we advise purchasing both .co.uk and .com if available. We have seen .co.uk and .com’s have the strongest performance on Google and other search engines. Investing in other extensions becomes important only when protecting a trademark, brand or patent.

Looking into Your Domain’s History

If you have a domain or are purchasing a new one, it’s well worth checking the history of your domain. If you purchase a domain name that’s expired or has been used in the past, there’s a good chance it has a digital footprint with Google and if it’s a bad footprint then you’ll want to consider using another domain. To check your domain history, head over to any of the following tools: http://archive.org/web/ http://whois.domaintools.com/ http://www.hosterstats.com/ There are many other tools that can give you information about the domain you’re about to purchase, but the one thing that none of these tools will be able to tell you is if that domain has had a manual penalty from Google, so be careful. Always do some background checks on the domain and its reputation before diving in head first. Bootcamp Media can help you when selecting the right domain for your business. We recommend you register the domain under your own details. If an agency like Bootcamp Media is purchasing the domain on your behalf, make sure it’s registered under your name and not theirs, Bootcamp Media always register domains under our client’s names unless instructed otherwise.