Brilliant tips for proofreading your own copywriting

Brilliant tips for proofreading your own copywriting

Whether you’re a seasoned professional writer or someone who has been asked to write a few blogs for your company’s website, there’s one task you’ll find virtually impossible. Proofreading your own work. We’re all pretty bad at this. Checking your own writing is...
How to mix digital and traditional networking

How to mix digital and traditional networking

It’s pretty easy to spend most of your working life sat behind a desk, staring at a computer screen and sinking deeply into a world of digital networking. LinkedIn is arguably one of the most vibrant networks for this task, but it should remain that – a single...
How to write a product review blog post

How to write a product review blog post

In a world that’s driven by consumer opinion, the role of the product review has changed considerably. If you want to get in on the act and help others, you might be wondering how to write a product review blog post. Here’s how to write a product review: 1. Use the...
10 classic copywriting mistakes you need to avoid

10 classic copywriting mistakes you need to avoid

As with any skill that’s hard to master, copywriting lends itself to simple mistakes, no matter your level of experience. In this blog, we look at ten classic copywriting mistakes that are all-too-easy to make, but which can turn hard work into wasted effort. Mistake...
Formatting tips for your long-form blog posts

Formatting tips for your long-form blog posts

The debate over whether or not Google prefers long-form content to short-form content rages on. But you’ll be glad to hear we’re not going to discuss that in this blog. What is clear is that Google seems to like long-form content, regardless of it’s feelings about...