How to write a product review blog post

How to write a product review blog post

In a world that’s driven by consumer opinion, the role of the product review has changed considerably. If you want to get in on the act and help others, you might be wondering how to write a product review blog post. Here’s how to write a product review: 1. Use the...
10 classic copywriting mistakes you need to avoid

10 classic copywriting mistakes you need to avoid

As with any skill that’s hard to master, copywriting lends itself to simple mistakes, no matter your level of experience. In this blog, we look at ten classic copywriting mistakes that are all-too-easy to make, but which can turn hard work into wasted effort. Mistake...
Formatting tips for your long-form blog posts

Formatting tips for your long-form blog posts

The debate over whether or not Google prefers long-form content to short-form content rages on. But you’ll be glad to hear we’re not going to discuss that in this blog. What is clear is that Google seems to like long-form content, regardless of it’s feelings about...
Writing exercises that will make you a better copywriter

Writing exercises that will make you a better copywriter

Few people are born brilliant copywriters. While many have a natural skill for the written word, for most of us, it takes time to learn a craft whose teachings last a lifetime. Copywriting plays a vital role in marketing. It’s what draws in potential customers, keeps...
Intermediate guide to business networking

Intermediate guide to business networking

This guide assumes that you’ve already attended a few networking events; you feel relatively comfortable entering a room full of people and making connections. But something is still missing. The last couple of events you’ve attended have been rather flat, and you...