3 Ways to Create a more Successful Content Marketing Strategy

Content marketing is all the craze these days and for good reason. Consumers are connected to digital media more than ever and have access to the web at all times. Given the relatively short attention spans consumers have – the average attention span in 2013 was eight...

Is TV Advertising Dying?

As we all know TV advertising is a huge business. That’s not a surprise, watching telly is what we do, it’s something we’ve been used to for generations. At the same time we are spending more time online, the Internet is becoming more and more versatile with dozens of...

How to calculate ROI

Return on Investment is a performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. Formula:   Return on investment allows an investor  to evaluate the performance of an investment and...

How to make a successful marketing video

Video has now become an essential tool when it comes to Internet marketing. Video is a fantastic way of attracting new customers, engaging leads and retaining old ones. It’s a great way to inject personality into your message and show the human side of your business,...

How to pass Google AdWords certification exams.

Updated on 19 February 2015  Last year two of us here at Bootcamp Media gained Individual Google AdWords Qualifications. In this post we’ll share our experiences and show you what to expect when you take the AdWords exams. We have updated the post to reflect the...