Search Engine Optimisation

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Ready to dominate organic search results and grow your business online? Welcome to powerful, honest and effective Birmingham SEO from Bootcamp Media…

What is SEO?

SEO is an abbreviation of Search Engine Optimisation. In layman’s terms, it’s the process of increasing the visibility of your website within organic search results (i.e. those that don’t attract a fee from the search engine).

The goal of SEO is to increase organic rankings (sometimes referred to as natural search engine listings) which in turn raises the volume of web traffic and brand exposure, leading to more conversions, higher average sale values and pre-qualified enquiries for your business.

However, in 2016, SEO is about far more than just rankings. Our Birmingham based team of SEO specialists will not only work on increasing the visibility of your website and visits it receives – they’ll also make sure the traffic you gain via increased organic search engine rankings converts and benefits your business financially.

Search Engine Optimisation Birmingham

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Who is the SEO service for?

Almost every business can benefit from Search Engine Optimisation.

It doesn’t matter which industry you’re in or how big or small you perceive your business to be – SEO is brilliant at raising brand awareness and increasing the bottom line for organisations of all shapes and sizes. Small local business, national retailers, freelancers and giant corporations can all benefit from higher natural search listings.

How long does SEO take?

Search Engine Optimisation is a medium to long term process. The exact amount of time needed to achieve significant improvements in terms of organic SEO rankings and increased traffic to your website will depend on a number of factors not limited to but including:

The existing age and authority of your website

The age of your existing domain and domain authority it has acquired over time – this is an important factor.

The quality of your content assets

The better your content assets are, the easier it will be for us to promote your website.

Your existing link profile

Links are one of the top two ranking factors. A website which already has a strong natural link profile will have a better chance of achieving high rankings.

The level of competition within your niche

Working with a new website in a competitive market will take longer than a campaign for an already established website that resides within a not so competitive market.

SEO Birmingham

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How does SEO work?

Search Engine Optimisation is a complex and often difficult process. This is due largely to the ever-changing landscape of search and the constantly-evolving algorithms employed by the search engines.

It would be impossible to explain the inner workings of SEO in this short paragraph but we’ll try to outline some basic principles.

Search engines use a number of factors to establish which websites are worthy of top organic spots. While Google is understandably shy when it comes to detailing exactly how it ranks websites, we know that it uses over 200 different ranking factors to determine how websites should be displayed within search results.

However, because search engines aren’t keen on revealing every ranking factor or exactly how their algorithms work, a degree of experience and intuition is required. That’s where our Birmingham SEO team comes in.

We tend to focus on the factors we know work best. Broadly, these fall into 3 categories…

1. The technical infrastructure and construction of websites
2. Great content
3. ‘Off-page’ factors (i.e. link popularity)

Of course, search engine optimisation runs far deeper than that, but, just like the search engines, we’re not going to give away all of our SEO team’s secrets!

How much does Search Engine Optimisation cost?

The cost of your SEO campaign will depend on the amount of work we have to put in and the key performance indicators (KPIs) we agree to achieve for you. It will also depend on the variables outlined in the ‘How long does SEO take?’ section above.

For example, working with a brand new website in a competitive market will take longer and cost more than a campaign for an already established and well performing website that resides within a not so competitive market.

Why choose Bootcamp Media for Search Engine Optimisation?

At Bootcamp Media in Birmingham, we perform Search Engine Optimisation ethically and by using the latest best practices and tools. That often means it’ll take longer to see results, but in return, you’ll have a much stronger chance of gaining better search engine rankings and retaining them, thus putting you ahead of your competitors for years to come.

Bootcamp Media; the Birmingham Search Engine Optimisation specialists.

We go the extra mile for you

We take a very holistic approach to SEO. Your website is a unique entity, and we’ll treat it in that manner. It is also made up of many constituent elements, all of which can have a profound effect on one another with something changes (be it on the website itself or at the hands of the search engine). Search Engine Optimisation demands experience if it is to be effective and not have the opposite effect on a website’s search rankings.

We are focused on increasing your profits

Our main goal is to increase your profits. While some SEO agencies focus purely on SEO metrics like search visibility, our focus is always on the money; you’re in business to make money and we see Search Engine Optimisation as a means to increase you margins by raising brand awareness.

No long term contracts (not that you’ll want to leave)

With Bootcamp Media, there’s no need to sign a long term contract. We believe that our clients stay with us because what we do works for them and pays for itself. If our Birmingham SEO team is generating results for your business, why would you want to stop? We’re confident our work speaks for itself, and that’s why there’s no need for you to tie your business into a lengthy commitment.

White Hat techniques (we hate spam)

Making search engines happy enough to push your website to the top of natural search listings is one thing, but using SEO techniques to make websites appealing to human audiences while still achieving high rankings is quite another. We ensure that your SEO campaign is both results focused and designed to grab the attention of your target audience. With Bootcamp Media, there’s no need to compromise. Having rescued and recovered a number of business from Google penalties we know how important it is to minimise the risk and stay away from old, ‘spammy’ and risky SEO techniques.

No Quick Fixes

Some search engine optimisation companies over promise and under deliver, offering assurances that page one results are achievable within an impossibly small amount of time. Even if they get you there within that agreed time, there’s very little chance your website will remain in that number one spot, and its highly likely they will have employed unethical processes. Once search engines realise such shortcuts have been made, it will do far more harm than good to your search engine performance.

Custom, comprehensive reports

We provide our clients with custom, comprehensive SEO reports that demonstrate the work we’ve completed and how our search engine optimisation effort is having a positive effect on their business. It also allows our clients to see where their SEO or website needs to be tweaked to further boost the effectiveness of conversions, enquiries and sales.

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