Ready to dominate organic search results and grow your business online? Welcome to powerful, honest and effective Birmingham SEO from Bootcamp Media…
What is SEO?
SEO is an abbreviation of Search Engine Optimisation. In layman’s terms, it’s the process of increasing the visibility of your website within organic search results (i.e. those that don’t attract a fee from the search engine).
The goal of SEO is to increase organic rankings (sometimes referred to as natural search engine listings) which in turn raises the volume of web traffic and brand exposure, leading to more conversions, higher average sale values and pre-qualified enquiries for your business.
However, in 2016, SEO is about far more than just rankings. Our Birmingham based team of SEO specialists will not only work on increasing the visibility of your website and visits it receives – they’ll also make sure the traffic you gain via increased organic search engine rankings converts and benefits your business financially.
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Who is the SEO service for?
Almost every business can benefit from Search Engine Optimisation.
It doesn’t matter which industry you’re in or how big or small you perceive your business to be – SEO is brilliant at raising brand awareness and increasing the bottom line for organisations of all shapes and sizes. Small local business, national retailers, freelancers and giant corporations can all benefit from higher natural search listings.
How long does SEO take?
Search Engine Optimisation is a medium to long term process. The exact amount of time needed to achieve significant improvements in terms of organic SEO rankings and increased traffic to your website will depend on a number of factors not limited to but including:
The existing age and authority of your website
The quality of your content assets
Your existing link profile
The level of competition within your niche
Google’s Maile Ohye shares her advice for hiring an SEO to improve the searcher experience on your website.
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How does SEO work?
Search Engine Optimisation is a complex and often difficult process. This is due largely to the ever-changing landscape of search and the constantly-evolving algorithms employed by the search engines.
It would be impossible to explain the inner workings of SEO in this short paragraph but we’ll try to outline some basic principles.
Search engines use a number of factors to establish which websites are worthy of top organic spots. While Google is understandably shy when it comes to detailing exactly how it ranks websites, we know that it uses over 200 different ranking factors to determine how websites should be displayed within search results.
However, because search engines aren’t keen on revealing every ranking factor or exactly how their algorithms work, a degree of experience and intuition is required. That’s where our Birmingham SEO team comes in.
We tend to focus on the factors we know work best. Broadly, these fall into 3 categories…
1. The technical infrastructure and construction of websites
2. Great content
3. ‘Off-page’ factors (i.e. link popularity)
Of course, search engine optimisation runs far deeper than that, but, just like the search engines, we’re not going to give away all of our SEO team’s secrets!
How much does Search Engine Optimisation cost?
The cost of your SEO campaign will depend on the amount of work we have to put in and the key performance indicators (KPIs) we agree to achieve for you. It will also depend on the variables outlined in the ‘How long does SEO take?’ section above.
For example, working with a brand new website in a competitive market will take longer and cost more than a campaign for an already established and well performing website that resides within a not so competitive market.
Why choose Bootcamp Media for Search Engine Optimisation?
At Bootcamp Media in Birmingham, we perform Search Engine Optimisation ethically and by using the latest best practices and tools. That often means it’ll take longer to see results, but in return, you’ll have a much stronger chance of gaining better search engine rankings and retaining them, thus putting you ahead of your competitors for years to come.