Generate new sales and give your business a competitive advantage with powerful AdWords & PPC management.
Whether you’re an online retailer or a service-based business, our AdWords & Pay Per Click (PPC) advertising experts in Birmingham can turn your campaigns into a profitable and highly beneficial form of marketing for your business.
What is PPC and how can it help your business?
PPC is an abbreviation of Pay Per Click and it simply refers to the fact that advertisers are charged for clicks on their ads. (there is also a CPM model where advertisers pay for impressions but we’ll get to this later). In other words, every time someone clicks on the Ad and is sent to advertisers website, the advertiser pays a certain amount of money to the PPC platform. This could be Google AdWords, Bing Ads or Facebook Ads, etc.
Advantages and Disadvantages of PPC
The main advantage of PPC advertising is the almost instant visibility and the ability to reach wide audience. PPC marketing also makes it very easy to see and understand your ROI (Return on Investment). This is due to the keyword data being accessible and the clear relation between the amount of money you spend and the number of conversions you get. PPC makes calculating your ROI very straightforward (at least in most cases).
PPC isn’t without its challenges. For instance, many people ignore paid adverts on Google as they prefer to click on the organic listings below, and the rise in popularity of ‘ad blockers’ in recent times has had an adverse effect on PPC advertising. Unlike search engine optimisation (SEO), PPC doesn’t offer a lasting effect – it provides instant gratification, but only works when you pay for it. As soon as you stop paying for search engine adverts, your ads will disappear from the results pages. PPC can also be quite expensive, especially in highly competitive markets.
To overcome the challenges of PPC and take advantage of the many opportunities this form of advertising offers, our Birmingham PPC agency would usually recommend a holistic approach where pay per click and search engine optimisation are used in harmony.
What’s included in our PPC services?
Each PPC campaign would vary as almost every client is unique and has different business goals. This is where we can offer PPC management Birmingham businesses and those from further afield they can rely on, to help increase ROI and achieve their unique business goals.
We take the best approach depending on the advertising service you intend to use. Running PPC campaigns on Google AdWords is rather different to doing so with Facebook Advertising, but we have the knowledge and experience to make the most of any platform.
Although each PPC campaign is unique, some of the principles and activities are similar. Here’s what you can expect from our PPC Birmingham based experts:
- Market Research
- Competitor Research
- Keyword Research
- Campaign Creation
- Creating Ad Copy
- Landing Page Creation
- Campaign Management
- Bid Management
- Conversion Rate Optimisation
Why you should use Bootcamp Media for your PPC Management
Our team never stops learning and is constantly improving its PPC skills. Some of the PPC training they have undergone include:
- Google Analytics Platform Principles
- Google Analytics “eCommerce Analytics: From Data to Decisions”
- Google: Making Sense of Data
This investment in continual improvement helps Bootcamp Media ensure that all of our PPC campaigns and AdWords management contracts are set up and managed in the most effective way. It means we can deliver the best possible results for your PPC campaigns.
Sales, leads, enquiries and everything in-between
If you’re looking for direct sales from your paid digital marketing efforts, our experienced PPC Birmingham team can help. It doesn’t just stop at the ability to gain instant sales, either; how about the generation of pre-qualified leads and enquiries for your sales specialists to engage with? Regardless of the outcomes you desire, we are more than capable of ensuring that your AdWords and PPC management has the best possible chance of success.
No long term contracts
We don’t believe in tying you down with long commitments and fiddly contracts. In fact, we believe in the complete opposite. That’s why there is no need to sign a long term contract to take advantage of our PPC and AdWords Management services.
Budgets of all sizes
We’re used to working with a broad range of budgets from a plethora of industries. It doesn’t matter if your budget stands at £300 or £30,000 – our experienced PPC team knows how to create and manage a campaign that will have a significantly positive effect on your bottom line. We love PPC which is why we offer AdWords management Birmingham businesses continue to rely on.