Our Blog

30 January 2024
SEO Ranking Factors in 2024

Insights from an SEO Veteran: Over a Decade of Experience and Expertise ‌No, we don't have a crystal ball. However, with 15 years of experience in SEO, we can correlate what we know about ranking websites and what was happening with search engines in 2023. We can also see some developments like the rise of […]

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4 December 2023
A Portfolio Website Can Expand Your Audience

If you're a creative individual, an online portfolio website can have massive benefits for you. The biggest hurdles creative individuals face are expanding their audience and making people aware that their work exists. There are so many authors, artists, photographers, musicians etc, out there, that anything new a creative person produces risks getting lost in […]

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19 May 2021
How to pass Google Ads certification exams

Being certified by Google is a great way to prove your Pay Per Click skills, and it will come in very useful regardless of your role – whether you work for a PPC agency, in-house, or as a freelance SEO marketer. Your Individual Qualification will enhance your CV and it can be used as a way of marketing your skills as an account manager to prospective employers or clients.

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4 May 2021
Places to Network in Birmingham

There is a difference between people who go on dates on a Friday night for a happy hour in comparison to those who like to meet for lunch dates. And the same goes for networking. If you find you can best shine in a busy lunch or evening setting, you might not go well with […]

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7 February 2021
Why marketers shouldn't ignore TikTok in 2021

What is Tik Tok? TikTok (also known as Douyin in China) is a social media app which enables users to create and share music videos of 3 to 15 seconds duration, and short looping videos of 3 to 60 seconds. Formerly known as musical.ly, the TikTok app has fast become the leading world player for […]

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17 September 2020
What are the best SERP volatility tools?

As any SEO practitioner will tell you, significant and sudden fluctuations in Google SERP (Search Engine Rank Page) positions can be caused by unforeseen Google algorithm updates. As well as less frequent general algorithm updates (known as “broad core” updates, which can occur just a few times per year), Google also tweaks and makes smaller […]

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25 August 2020
Why are we having unproductive days and how to stop them

It’s so frustrating when you experience an unproductive day. No matter what you do, or how hard you feel you’re working, nothing seems to get done. You look at your to-do list at the end of the day and it seems just as large (if not larger) than it was before. The good news is […]

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23 June 2020
Which social media platform is right for my small business?

We’re no longer in an age where setting up social media accounts for your business is a choice - it’s a necessity. This stands regardless of the industry within which you operate, or the size of your business. Social media can be a greatly effective platform for many types of small businesses, and although nowhere […]

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16 June 2020
How to survive without email for an entire week

There’s nothing wrong with email. There, we said it. Email is a digital form of communication that gets an awful lot of stick - understandably - from those whose lives it all but dominates. Thankfully, there are plenty of ways to minimise this particular office distraction and own email - rather than it being the […]

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4 May 2020
Can a morning routine help you be more productive?

Have you ever been described as a ‘morning person’?  Maybe people prefer to call you a ‘night owl’. It’s common for us to define ourselves as the type of person we are either early in the morning or late at night. But how does this relate to you being more productive? Evening routines are vitally […]

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21 April 2020
Back-to-basics: old copywriting rules that still apply in the digital marketplace

Copywriting is a skill that has remained resolutely relevant, regardless of how marketing continues to evolve. This is for one very simple reason: words work. Get them right, and they will inspire people to buy into your brand, and buy stuff from your company. It’s as simple as that. Get them wrong, and they can […]

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14 April 2020
Is organic reach on Instagram dead in 2020? What next?

Instagram remains one of the most vibrant, addictive social media platforms on the planet. However, during the last few months of 2019, a troubling trend began to materialise - the drop in organic reach. In fact, it was so dramatic that hundreds of Instagram users and agencies began to complain that the image sharing platform […]

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24 March 2020
Our go-to smartphone apps for 2020

There’s no two ways about it - smartphones are now primary computing devices for most people. Think about it - even if your computer of choice at work is your laptop, the first and last device you pick up each day is probably your phone. Whether it’s to check your email, send a quick team […]

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10 February 2020
UK’s top 2020 new year’s resolutions and why we so often fail them

With 2020 in full swing, you’ll either have made great headway on your new year’s resolutions, or failed them completely. This isn’t unique to you, either. We’ve all made resolutions at the turn of the year that we’ve failed to act upon. Some are more common than others, though. So, with that in mind, here […]

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12 December 2019
How to use WhatsApp stories for marketing

Stories are taking over social media. Head onto Instagram, Snapchat or Facebook, and you’ll regularly be directed by the user interface towards your friends’ and followers’ latest stories. These are usually a collection of photos, videos or captions added over the course of a day that chart key moments, achievements and stuff people want to […]

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2 December 2019
13 actionable tips for newbie copywriters

Copywriting is as old as the hills, but that doesn’t make it any less relevant in today’s digital society. In fact, when you think about it, copywriting is more important than ever due to the sheer volume of content we now digest on a daily basis. So, if you’re blogging for ‘boring’ industries, or writing […]

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22 November 2019
How to prepare for an interview at a digital marketing agency

So, you’ve decided to head into the world of digital marketing. Excellent. That’s one hell of a career choice. There’s just one thing you’ll need to get through first - the interview. And don’t get us wrong; going for a job interview in the world of digital marketing isn’t something to be feared. On the […]

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16 October 2019
5 reasons why branding doesn’t work for small business

Personal branding, brand marketing, brand awareness; we hear an awful lot of the ‘b’ word in the digital age, but what does it mean, exactly? The answer might surprise you, because if you’re running a small business, there’s a good chance you’ve been swept up in the importance of branding and believe it’s something you […]

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28 August 2019
Our favourite tips for vertical video

Have you spotted the vertical video trend in your social media news feeds (and on certain websites)? It shouldn’t come as any surprise that vertical video production and distribution has increased; it’s the way most of us hold our phones, after all. But what is vertical video, exactly, and how can it benefit business marketing […]

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30 July 2019
Video Marketing Tips for Local Business | Short Guide

Video remains one of the stickiest forms of content on the web. If you have a new product to sell, an event to promote or simply want to continue building your company’s persona online, video will make a huge difference. For local businesses, video marketing is particularly beneficial, but chances are, if you run an […]

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26 July 2019
How to get off YouTube - spend less time watching YouTube

We’ve all fallen down the YouTube rabbit hole at some stage while browsing Google’s monolith of a video hosting service. It starts off innocently enough. A video view of something in which you take interest (a smartphone tutorial, perhaps), yet, somehow, it rapidly and unexpectedly descends into repeated watches of skateboarding accidents, low-flying planes and […]

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19 July 2019
6 IGTV tips for better engagement

There’s lots of thoughts about whether or not Instagram’s take on long-form video, IGTV, is worth spending time on as a business, influencer or professional content creator. This post isn’t about to dive into that particular debate, however, because there are valid reasons on both sides of the fence. Instead, let’s consider six things anyone […]

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3 July 2019
How to become a web designer - a short guide

Thinking of becoming a web designer? Do you often find yourself thinking that you could make a better job at designing some of the websites you visit? Or perhaps you already have your own blog or personal website, and found you enjoyed the design and build process more than you expected. If so, and you […]

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30 May 2019
Importance, urgency and the impact on optimal productivity

“I couldn’t complete that task because there were other, more important things to do”. How many times have you either heard someone utter that sentence - or said it yourself? Human beings are generally fairly poor at working out the difference between urgent and important tasks. If you get to the end of the day […]

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23 April 2019
Routines: How do they work and can they make us more productive?

Ever get to the end of your working week and wonder where on earth the time went and what exactly you achieved during those hours? You’re not alone. In fact, most of us experience this - even during weeks when you’ve felt rushed off your feet darting from one priority to the next. But therein […]

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1 March 2019
Brilliant tips for proofreading your own copywriting

Whether you’re a seasoned professional writer or someone who has been asked to write a few blogs for your company’s website, there’s one task you’ll find virtually impossible. Proofreading your own work. We’re all pretty bad at this. Checking your own writing is incredibly difficult, because you’re so close to it. You’ll spot things others […]

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28 February 2019
6 technology events you must visit in Birmingham in 2019

Technological development in recent years has led to the ability to communicate without actually leaving our desks. But that doesn't mean it's not important for us all as a community to come together and have face-to-face conversations about the future of tech. Indeed, a number of major technological advances have occurred as a result of […]

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27 February 2019
How to spot a team member who is ultra-productive

Some people always look busy but when it comes to the crunch actually turn out to be the least productive workers. So, how is it that certain members of your team occasionally look less busy yet appear to get the most done? The answer is simple - they’ve pretty much nailed productivity. And, while no […]

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26 February 2019
How to mix digital and traditional networking

It’s pretty easy to spend most of your working life sat behind a desk, staring at a computer screen and sinking deeply into a world of digital networking. LinkedIn is arguably one of the most vibrant networks for this task, but it should remain that - a single task. Traditional networking (yep, that which involves […]

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19 February 2019
Feb 2019 Google Algorithm Update?

Most search marketers are well aware that Google is constantly changing its search algorithm. It is estimated that the algorithm is adjusted more than 500 times every year. Most of these changes involve minor tweaks; however, Google occasionally rolls out a major update - such as Panda and Penguin in recent years – and these […]

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16 January 2019
Turning product pages into a story with great copywriting

It’s an odd concept, isn’t it? How can your product become a story? Let’s put it this way - if you can’t tell the story of your product, there’s very little chance it’ll sell. And we know this, because we all buy products that are sold to us with a narrative behind them. Think about […]

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11 December 2018
How to be consistently creative as a copywriter

None of us are superhuman. We all have our foibles, downsides and insecurities, and this can impact our ability to be consistently creative. From a quick read of this blog post’s title, you might think we’re about to reveal the secret to becoming a creative genius who never gets writer’s block and always has a […]

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6 December 2018
Back-to-basics: the grammatical rules copywriters often forget.

Thanks to ‘text speak’ and the myriad of ways instant messaging has diluted the English language, good grammar is rarely on display these days. You’ll find it in well-written blogs, newspaper articles and, of course, books, but when it comes to emails and other forms of internal and external business communication, witnessing correct use of […]

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30 November 2018
6 ways to nail down your audience persona

Creating an audience persona is one of the most important things you’ll do as part of your marketing campaigning. Who are you selling your products and services to? These people should be so much more than just numbers on a spreadsheet - they should be living, breathing examples of your perfect customer. To work out […]

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29 November 2018
How to switch from 9-5 to flexible working as a copywriter

If you’ve been working a regular 9-5 job for several years, you’ll be used to a very predictable routine. Each morning, you’ll leave the house at pretty much the same day, sit down at your desk at the same time, eat lunch when you always have done and return home bang on the time your […]

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23 October 2018
How to write a product review blog post

In a world that’s driven by consumer opinion, the role of the product review has changed considerably. If you want to get in on the act and help others, you might be wondering how to write a product review blog post. Here’s how to write a product review: 1. Use the product! 2. Define the […]

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17 August 2018
How to minimise office distractions & interruptions and help people achieve more in less time

How to manage distractions at the office. It’s one of the most common questions we all ask at least once during our working lives. The answer? Well, you’ll be glad to hear there’s several, and it’s all about being sensible with your time, honest with people who are taking up too much of it and […]

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25 May 2018
15 Things You Can Do This Weekend To Improve Your Productivity Next week

If you search Google for how to improve your workplace productivity, you’ll find a huge amount of tried-and-tested tactics for ensuring you get to the bottom of your to-do list each day. Unfortunately, they often miss one important trick: what you do outside of work. You could invest your time in learning the best productivity […]

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4 May 2018
Focus Keeper iOS App Review

In the 1980s, a chap called Francesco Cirillo developed a new time-management technique called the Pomodoro. Cirillo wanted to get more out of his working day by remaining intensely focused on tasks for short bursts of time. This is why the Pomodoro technique divides work productivity into 25-minute bursts, with up to five minutes of […]

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16 February 2018
The best lifestyle habits to increase productivity

How often have you fallen victim to procrastination at work? It’s a horrible feeling when you realise you’ve done nothing but stare out of the window, fiddle with the contents of your desk drawer and engage in needless conversations at the water cooler for the last three hours. The thought of the work you could […]

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23 January 2018
Where to look for blog title inspiration when you don't have any

One of the perennial questions asked by people who have spent time either blogging for their business or as a hobby is “where do I look for inspiration?”. This question normally arrives after a barren period where all inspiration appears to have vacated the building. You may have been there yourself - scrabbling around for […]

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10 November 2017
10 classic copywriting mistakes you need to avoid

As with any skill that’s hard to master, copywriting lends itself to simple mistakes, no matter your level of experience. In this blog, we look at ten classic copywriting mistakes that are all-too-easy to make, but which can turn hard work into wasted effort. Mistake 1: Doing it yourself (unless you’re a copywriter) Ask any […]

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2 November 2017
Formatting tips for your long-form blog posts

Why long form content? It’s a question that continues to bug bloggers and marketers. It leads to plenty of other questions, too: Why do I need long form content in the first place? Does long form content rank better? Do I need long form content to rank on page one of Google? Is it true […]

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31 October 2017
How to inject humour and personality into your website and remain professional

There aren’t many business websites that’ll make you laugh out loud, but the ones that stick in your mind are those that raise a smile or tempt you to share with friends, such is the smart way in which they present what would otherwise be dull information. Humour doesn’t work for every business or organisation. […]

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30 October 2017
Writing exercises that will make you a better copywriter

Few people are born brilliant copywriters. While many have a natural skill for the written word, for most of us, it takes time to learn a craft whose teachings last a lifetime. Copywriting plays a vital role in marketing. It’s what draws in potential customers, keeps them engaged and tempts them to press the ‘buy’ […]

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25 October 2017
10 tough decisions you'll have to make when your to-do list is full

Do you live by your to-do list? If you’re the forgetful sort, or just love being organised when it comes to your daily duties, to-do lists are brilliant tools. But what if yours has grown out of all proportion? Firstly, let’s cover the elephant in the room, because it isn’t always that obvious when your […]

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23 October 2017
10 things you can do now to remove writer's block

It’s not just novelists who suffer from writer’s block; it can strike any of us at any time. For instance, think back to the last email you knew you had to write but had no idea how to get started. You probably spent what felt like a lifetime staring at a flashing cursor and blank […]

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11 October 2017
Expanding your usefulness as a freelancer

Although Bootcamp Media is a team of people, we know what it’s like to be a freelancer and appreciate there are many workers of that type in SEO, copywriting and web design. We also know how tough it is to stand out in the independent working field. The phrase ‘Jack of all trades, master of […]

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4 October 2017
Here's why blogging is different to traditional copywriting

On the face of it, they appear to be identical. Blogging and copywriting is, essentially, the exact same thing; they both refer to the process of constructing sentences and paragraphs for the web and other forms of marketing material (although the former is exclusively web-only, obviously). But in practice, they’re really quite different. And, if […]

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19 September 2017
Bear by Shiny Frog – iOS App Review

I’ m always on the look-out for new apps that are going to help me to write more efficiently. It’s all about having the tools at my disposal that are going to help me to get those words down where ever I am. Well, ok. It’s not just all that, I mean who can resist […]

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6 September 2017
Intermediate guide to business networking

This guide assumes that you’ve already attended a few networking events; you feel relatively comfortable entering a room full of people and making connections. But something is still missing. The last couple of events you’ve attended have been rather flat, and you can’t honestly lay claim to having gained a single useful connection from any […]

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1 September 2017
How voice search might change the way we search online

During Google’s 2016 I/O keynote, CEO Sundar Pichai announced that 20% of queries carried out on his company’s mobile app and Android devices were conducted via voice. With those figures in mind, and thanks to the rise in popularity of digital personal assistants such as Siri and Alexa, there’s a strong chance you’ll have carried […]

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29 August 2017
How our employees and business will benefit from a shorter working day

We are Introducing a shorter working day. You might think we’ve gone slightly mad, but at Bootcamp Media, we’ve decided to reduce the working hours for everyone.What was once a 9.30am-6pm day will soon become a 9.30am - 4.30pm day. But, we’re going to go one step further. We’re also thinking of introducing unlimited holidays. […]

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9 August 2017
How to work less and achieve more

As oxymorons go, this is a big one. How on earth could one work less but achieve more? Aren’t we taught at school that hard work reaps the biggest rewards? Doesn’t it stand to reason that the longer you spend doing something the more successful you’ll become at it? Actually, the opposite is true. And […]

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26 July 2017
Using Emoji’s on LinkedIn

Emoji’s, literally meaning ‘picture character’ in Japanese are found everywhere these days from your friends Facebook and Twitter feeds through to large international advertising campaigns. There always seems to be a place for these handy little images. Yet despite their popularity there are some people who ask “Can you use emoji’s on Linked in?” Emoji's […]

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25 July 2017
10 things visitors can find annoying about your website's copy

Anyone who has used the internet for a good period of time will have experienced this little tale. You’ve got a question that needs answering or a challenge that needs to be addressed, so you head to Google. You type in a clear, concise search term and are met immediately with a massive bunch of […]

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24 July 2017
Tally iOS Review

It’s really easy to fall into bad habits both professionally and at home. Reaching for snacks when you’re stressed, “Forgetting” to exercise or just spending too much on the mobile game that you can’t seem to put down. If you’re trying to be good and break those bad habits and replace them with good ones, […]

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18 July 2017
6 productivity tips that will help you become an independent worker

Over four million people now work from home in the UK, and it’s a safe bet that a significant number are doing so for themselves. Many believe we’re living in the age of the independent worker, where people swap the traditions of a 9-5, office-based job for something over which they have ultimate control. Micro […]

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17 July 2017
How to research topics for blog posts

If you want your content to be read by other people (and, let’s be honest, why else would you create it?), you need to do a significant amount of research. How to research topics for blog posts There are no shortcuts when it comes to researching topics for blog posts. Even if inspiration strikes quickly […]

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12 July 2017
The ultimate guide to crafting the best headline for your webpage

The first touchpoint most of us have with a webpage is its headline. Therefore, if you’re in charge of writing them for your business website or blog, they need to be belters! It’s no different to a newspaper or magazine; the articles we end up reading are nearly always governed by the headline. Sure, the […]

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19 June 2017
Blogging for boring industries

According to a study by Backlinko, the average length of webpages that rank on the first page of Google contain 1,890 words. Now, it’s fair to assume that if you happen to work in the super car industry or for a popular pop star, the blogs you write as part of your content marketing strategy […]

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30 May 2017
Review: Wordcounter.net

If you’re a copywriter, you’ll know the importance of the humble word count. Without it, the work you do would easily lose focus and risk becoming either too long or short for the task in hand. Similarly, the ability to keep track of keywords and structure while maintaining a solid handle on grammatical accuracy is […]

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23 May 2017
How to apply work productivity tips to online shopping

When you need to shop for something very specific and you decide to do so online, the wealth of stores available and the sheer number of purchasing options can be rather overwhelming. This is why it’s vital that you approach such a task with an orderly, proactive mindset. The right product won’t come to you, […]

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9 May 2017
5 Steps to Improve Your Copywriting Efficiency

I’ve been a Copywriter for several years, and over these years I’ve learned a lot by practicing and almost as much by stumbling into the pitfalls. There’s no substitution for experience, but I recommend these steps to anyone wanting to improve their efficiency.

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26 April 2017
Hemingway App Review

Hemingway App Review When I write I have a tendency to ramble. I can’t help it. I want to make a point and feel that the only way to do this is to write way too many words than I need to express a rather simple point, as this sentence shows. Sometimes I imagine readers […]

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1 February 2017
Identifying Common Issues With Duplicate Content

For the purpose of this post and search engine optimisation (SEO) in general, we will define ‘duplicate content’ as substantial blocks of matching or nearly identical content published on multiple web pages or domains. For example, if you publish content on one website or domain and then add the exact same piece to another website […]

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22 November 2016
New Accomplishments - Google Partners Specialist Challenge & Analytics Certifications

Digital marketing is constantly changing with new developments, techniques and best practices. Here at Bootcamp Media we are always trying hard to stay on top of our game be it Search Engine Optimisation or AdWords. It has been a long time since our first AdWords exams. This year we've taken part in the Google Partners Specialist […]

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17 August 2016
What are long tail keywords and how to find them

The subject of keywords is one of the first topics to arise whenever we talk to people about search engine optimisation (SEO). Most of the time, that’s because they want to rank for certain keywords. Anyone working in SEO and doing keyword research in particular will be aware that there are a number of different […]

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1 July 2016
3 Step Guide to Networking in Business

There are a number of golden rules when it comes to networking events in business. You can go through long lists of tips and tricks that will promise to change your business and bring sales just by spending a few hours at a networking event. However, my experience has been different. Networking is an important […]

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5 May 2016
How to get higher on Google

So how does one "get higher on Google"? Google uses a number of factors to rank websites. Some believe it uses as many as 200 methods for doing so, although the search giant is characteristically tight-lipped on the specifics, so we'll probably never know exactly how many ranking factors they are using. Having said that, […]

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23 November 2015
Copywriter job at Bootcamp Media

Bootcamp Media are looking for a copywriter who can provide great, SEO focussed content for our various clients. Bootcamp Media are an online marketing agency, with a range of clients across several different sectors. We have a heavy focus on SEO (Search Engine Optimisation), and our content plays a major part in this.

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28 October 2015
Social Media Predictions for 2016

As the new year is approaching fast, we thought it would be a good idea to take our crystal ball out and do a bit of magic with it. To be precise, we want to try and predict some of the trends we think could happen in social media in 2016. We’ve covered social media […]

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22 October 2015
Brand Building Basics

Build a recognisable, powerful brand, and half the leg work for your business is done. It sounds unbelievable that putting together a “look” can be so beneficial to a business, but just by looking at a handful of examples you understand the impact that brand recognition brings. If you see red and white with a […]

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1 October 2015
Using infographics in your content marketing

Are infographics still worth producing, from an SEO perspective? I guess it depends. It depends on how you go about it. If you are thinking about ordering one from Fiverr.com and then submitting it to a number of infographic directories then the answer to the question above is probably NOT. However if you want to […]

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5 August 2015
Why you need useful content

You’ve probably heard people talking about the importance of content and content marketing. It almost seems like it’s all they talk about at SEO conferences nowadays. “Content is King” they say, “build content and the links will follow”. Perhaps you even tried “doing content” and after 6 months and 30 blog posts you found out […]

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1 July 2015
"The Cloud" - Advantages and Disadvantages

“The Cloud” is the generic term given to the modern marvel of online data storage. The cloud name evokes ideas of storing your data in the endless sky above our heads - it follows us around wherever we go, and we can call on it whenever we need it.

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11 June 2015
Top Outreach Tools for 2015

To say there are a lot of components to modern Search Engine Optimisation (SEO) practices is an understatement. It can be equated to spinning plates - there are several things you have to do, all at once, in order to run a successful SEO campaign. One part of it is outreach. This is the practice […]

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13 May 2015
How colour psychology can help you to increase conversions

We’ve discussed several factors for online success on this blog before, but today we’re going to be hitting on one that you may not have considered - colours. We all know that the internet is heavily skewed towards aesthetics. If you have suspect content, you can struggle through, but if your website is an abomination, […]

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5 May 2015
How to stay productive and successful online as a small business.

More and more, we’re seeing people decide to jump into the world of small businesses, as opposed to trying to start up anything big. The recent financial crisis has made it increasingly more difficult to get anything off the ground, so starting out small in scale is a smart way to go. But what is […]

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22 April 2015
SEO in 2015 - what works and what doesn't

You’ve probably seen a lot of predictions at the end of 2014 of what SEO will look like in 2015. That’s pretty normal for almost every industry - I guess people like making predictions, and in the industries full of various myths, these can often be quite confusing. So in this article, what we wanted […]

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17 March 2015
3 Tips That Will Make Any Internet Marketer More Productive

Internet marketing is no game. If you're not focused and taking productive action every single day within your business, you have no business at all. Becoming a successful yet productive internet marketer means learning a new set of skills, mastering them and having a plan of action to act on every single day.

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3 March 2015
#TheDress - A Question of Colour on a Continental Scale

First and foremost, just in case we have caught anybody who hasn't seen the picture yet - What colour is this dress? Whatever colour you think it is, go and ask some other people. You may notice some difference in opinion, and become convinced that those who see it differently are trying to wind you […]

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8 January 2015
"Climb Online" - Reaching new heights, or destined for a fall?

Late last year, the nation was gripped by the final stretch of the 10th anniversary series of The Apprentice. The BBC show captured the imagination like few other series of The Apprentice have in the past decade. The early episodes were highlighted by laugh-inducing incompetence, as well dressed businessmen and women became unstuck by simple […]

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10 November 2014
Starting a business isn’t for the faint-hearted

So, you're a startup business or thinking of becoming self-employed ? Or maybe you've tried, failed and are trying at it again? Whatever your situation, it’s advisable that you realise a few things: starting a business isn’t for the faint hearted; you need real determination, passion and a willingness to sacrifice. Now I'm not talking […]

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19 September 2014
U 2 can build links with bad music

Everybody wants links, especially links from high authority sites but as you all know, building links is a hard job. It can be a long and sometimes frustrating  endeavour. Or you could do what Apple did, and give away a U2 album, and gain ridiculous amounts of links off of the consumer backlash. On the […]

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17 September 2014
BCM Goes To BrightonSEO !

This past week, a team of us from Bootcamp Media travelled down from Birmingham to Brighton for the BrightonSEO conference. The bi-annual show is a beacon for SEO practitioners the world over, providing them with a place to interact, discuss, and share new information. The conference was split across three stages – the Concert Hall […]

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9 September 2014
Interview with experienced life coach- Karen Strunks

Would you like to find out how to be more productive, run your business better and live the life you always wanted to live? Yes? Then you definitely need to read this! On Friday 29th,in cafe Nero, our outreach specialist, Izabela Wisniewska, talked to Karen Strunks, experienced life coach, photographer, social media specialist, and key […]

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5 September 2014
Second Tier Alliance

Have you ever noticed how, in most consumer product sectors, one or two companies dominate their respective landscapes? McDonalds, Coca Cola, Starbucks and Kelloggs all have competition, but they remain the undisputed heavyweights, and it would take a herculean effort to topple them at this point. And even in an infinitely vast sector like the […]

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29 August 2014
Top 8 Chrome Add-Ons to Improve Your Virtual Life

To paraphrase Dorothy from the Wizard of Oz, “We aren’t in Internet Explorer anymore”. The internet browser has evolved rapidly since those early days on the big blue “e”, to the point that the originator is now paying catch up with his competitors. Now, we have several options available to us for our online gateway […]

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26 August 2014
3 Ways to Create a more Successful Content Marketing Strategy

Content marketing is all the craze these days and for good reason. Consumers are connected to digital media more than ever and have access to the web at all times. Given the relatively short attention spans consumers have – the average attention span in 2013 was eight seconds (only one second longer than a goldfish) […]

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22 August 2014
How To Break The Procrastination Cycle & Be More Productive

Who wouldn't like to know how to break procrastination habits?. Procrastinating is a sure fire way to sabotage success. On the other hand, being super productive is a sure way to increase success. Ironically, the more you try to get done to succeed, and the more you venture out of our comfort zone, the more […]

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15 August 2014
Bootcamp Media at Content Marketing Show

Our Outreach Specialist, Izzy , attended the Content Marketing Show held at London’s Institute of Education this past Thursday, July 17th. Here is her report of the day!

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15 August 2014
Should Small Businesses Invest in Social Media?

Social Media is a big thing nowadays. People are constantly updating their statuses, “checking in” to places, Tweeting, Instagramming, Vining and even your Grandmother is probably on Facebook at this point. But does it mean that every small business owner should invest their hard earned cash in a social media presence? With Facebook becoming a […]

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28 May 2014
How to become an eCommerce Expert

eCommerce, otherwise known as electronic commerce, is quite simply the process of online businesses and websites trading products and/or services, via the internet using technologies like electronic funds transfer, mobile commerce, internet marketing, online transaction processing, supply chain management and electronic data interchange. eCommerce is one of the most effective ways of conducting trade, as […]

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28 April 2014
12 SEO Tools to boost your productivity

If you have ever wished for ways to make the daily grind more enjoyable and productive, this article is for you. Whether your time is spent improving a site's performance, analysing data or immersed in social media, there is an app or tool to take everything you do to another level. Did you know if you could make just a 10% improvement in how you use your time, you could save an extra 6 minutes every hour? That is almost an extra half a day per week. You don’t need to imagine having more time or dream about fewer hassles when working, everything you need is now just a few clicks away.

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18 March 2014
Debugging a segfault in Drupal

There are few things more intimidating, when coding in a scripting language like PHP, than a Segmentation Fault. That's memory allocation and system logic and all the headache that scripting languages are meant to spare you from.

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10 March 2014
Is TV Advertising Dying?

What is the future of TV advertising? Is the current situation sustainable or are we going to see a big shift in advertising spend from traditional TV to Digital ?

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20 February 2014
The Coffee Shop Approach to Twitter - Urban Coffee Company

How do you take your coffee? Whether your preference is a cappuccino or a flat white, you're sure to have your favourite place to enjoy your daily caffeine fix and your own reasons for remaining loyal to your chosen coffee shop.

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3 February 2014
How To Get A Job In Social Media

Businesses are using social media on a regular basis as a way of promoting their services or products online - as this continues many new roles have began to materialise. For those looking for a job in the social media field - there are now a variety of new positions and roles out there. If you’re considering pursuing a job social media, then these tips will provide you with some useful information that could land you the job of your dreams.

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10 January 2014
New Years Resolutions For Bloggers

We’ve come up with some top tips for bloggers that are set on improving their blog in 2014. Blogging requires effort, so before you commit you must set yourself some realistic goals.
Whether you’re new to the world of blogging or have been doing it for years, now is the time to set yourself some goals for the year ahead.

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7 January 2014
How to calculate ROI

Return on Investment is a performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. Here is why it is an important metric to understand.

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2 December 2013
Understanding Chinese Social Media

Couldn’t imagine life without Facebook and Twitter? This may come as a surprise but the Chinese hardly use any of the social networking sites that Western society are so familiar with. China has it’s own selection of social media that the majority of the Western world have not even heard of.

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4 November 2013
Introduction to Vine

It’s only been going a couple of months but a community has sprouted up fast, helped perhaps by the ease of use of the app releasing bursts of creativity all over the web.

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31 October 2013
Make your blog post stand out with embeddable content

Whatever your reason for blogging, the main aim of the game is to get as many views as possible. There are hundreds of millions of blogs out there and if you want your blog to be successful then it must stand out.

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23 October 2013
6 seconds vs 15 seconds

More and more brands are starting to use Vine and Instagram as part of their marketing strategy. Video has become a growingly popular way to share information and interact with customers.

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17 October 2013
Using hashtags on Instagram

Adding tags to your photos is a great way to gain more followers and share your photos and videos with more people.
Instagram uses Hashtags to categorise pictures and videos.

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8 October 2013
How to make a successful marketing video

Video has now become an essential tool when it comes to Internet marketing. Video is a fantastic way of attracting new customers, engaging leads and retaining old ones.

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1 October 2013
How to land a job in SEO

The SEO industry is growing rapidly and in the UK is now worth over £500 million. The market is set to only get bigger as both consumers and advertisers are moving away from traditional media like TV and press.

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26 September 2013
Comment réussir les examens de certification Adwords?

L’année dernière, deux d’entre nous ont acquis ici à Bootcamp Media les qualifications individuelles Adwords. Dans cette publication, nous allons partager nos expériences et vous montrer à quoi vous attendre lorsque vous passerez les examens de qualifications Adwords. Nous avons mis à jour cette publication afin d’indiquer les récents changements dans ce processus de certification. […]

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19 September 2013
5 Brands that have smashed Instagram

Instagram seems to have taken the social networking scene by storm. With its acquisition by Facebook, as well as its video component addition, users of the site seem to be growing at a phenomenal rate.

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18 June 2013
Google going after Unnatural Mobile Optimization

We'll be taking a look at how and why Google is going after bad Mobile Search Engine Optimisation, with 2 members of Google's infamous web spam team discussing upcoming changes to Mobile algorithms.

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4 June 2013
SEOmoz becomes MOZ!

SEOmoz - The world famous SEO community and Blog has rebranded itself to Moz, the brand new Inbound marketing power tool suite and community.

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29 April 2013
Taking a Local Business from 0 to Hero

We'll take a look at how we got a brand new clients Pay Per Click Campaigns costs massively reduced and Conversions massively increased. Join us with an awesome Infographic presentation.

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21 April 2013
Tips for Improving your WordPress SEO

We have another Gust post this time by Mike from .Com Marketing - They'll be showing you how to best optimise you're Wordpress site's SEO

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15 April 2013
New Yorkers to Vote on an eHealth Portal

As the New York Heath Department launch their new online platform, New Yorkers have been asked to vote on the New site's design over a 19 day period.

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4 March 2013
Pinterest: The Fastest Growing Social Media Platform

In recent years social media platforms have been attempting to catch up with the dominance of Facebook, a kind of ‘space-race’ if you will between developing social media networks. Many are searching for that illustrious third place spot, behind the two giants of social networking, Facebook and Twitter. These websites are now forever ingrained in […]

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25 February 2013
Two Pronged Impact of Social Media – Increase Search Rankings and Non-Penalisation by Google

Read more on this Guest Post by Quantum SEO Labs - Find out about the effect of Social Media on your Google Rankings & how to stop Google Penalization.

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22 February 2013
The Optimisation behind Google Places - SEO Case Study

Read this Post for more about our Case Study for Optimizing your Google Places listing.

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7 February 2013
80% of social media users prefer to use Facebook… Here’s why.

Read this post to find out why a whopping 80% of social media users prefer to use Facebook to engage with their favorite brands.

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31 January 2013
Vine, another new social network?

Vine, is it another new social network and why should you care? Ready this post to find out more about the brand new service from Twitter.

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24 January 2013
Why mobile websites are now so essential

Important changes are happening in the way customers are looking to engage with the businesses they want to use. Ignoring these changes could well see your competition take a big leap forward while your business is left behind. Read this post to find out why mobile web design is now so important.

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15 January 2013
Design makes it beautiful, marketing makes it sell

One of the biggest things start-ups or microbusinesses neglect is the importance of good, strong marketing when it comes to website design... Read this post to find out why marketing is so essential.

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11 December 2012
Proof that what we do works? £48,000 in 4 months

Find out how we started Bootcamp Media from scratch and generated a healthy £48,000 in sales in just 4 months...

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30 November 2012
The power of your Facebook page isn’t in the number of fans

Find out why the power of your businesses Facebook page isn't in the number of fans you have. Find out where the power really is and how to harness it.

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28 November 2012
Stella Artois Launch A Clever New Facebook App

Take a look at Stella Artois's cool new Facebook App. It's an original idea and it's also interactive.

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26 November 2012
5 Tips to Successful Online Marketing (Infographic)

Take a look at this Infographic explaining 5 powerful ways to better your Internet Marketing for your small business.

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21 November 2012
Why free often ends up more expensive

Find out why taking a free service over a professional paid service can quickly add big costs to your business and find out how it's costing you without you even knowing...

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1 November 2012
Why Organic Growth is Best for Email Marketing

Find out why organic growth email marketing is massively powerful for your business and find out the single biggest mistake to avoid in your email marketing strategy.

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